This is the third year that I have committed to reading 50 books (you can view my completed books list on Goodreads here). With the perfect blend of curiosity, intentionality, and tenacity, you can join me in reading more. If you desire this, I have shared my personal tips and tricks on reading more. As I am continually shaped by what I read, I desire to share books worthy of your time and energy. These are my favorite books read in 2019 (not necessarily published this year). As you read through each section, I hope you will see the overlapping and recurring themes. This is one of the joys of reading more. Continue reading
The Fall and the Greatest Commandment
In 1954, as the connection between smoking and lung cancer was becoming more discernible through research, the tobacco companies provided “A Frank Statement” to counterattack the bad publicity they were receiving. Siddhartha Mukherjee, in his book The Emperor of All Maladies, points out that this statement was anything but frank: “By half revealing and half concealing the actual disagreements among scientists, the advertisement performed a complex dance of veils. Obfuscation of facts and the reflection of self-doubt—the proverbial combination of smoke and mirrors—would have sufficed for any ordinary public relations campaign. But the final ploy was unrivaled in its genius” . . . they proposed more research and even offered aid and assistance.